what does "co-creational" mean

Question

Re-asphalt the path, or put patches. Every now and then, a new version of the original mix appears. However, McCarthy’s classification and its descendants suffer similar theoretical deficiencies. They are static models and cannot be expected to embrace the dynamic, interactive, co-creational and integrative nature of modern marketing.

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با هم ایجاد شوند . میتونیم به معنی فعل ترجمه کنیم :

Create together