What does "trust take on special importance" mean

Question

In the case of relationship-based business, such as long-term contracts, price satisfaction and trust take on special importance; in purely transactional business relationships (e.g. one-off purchases), however, it is quite possible to attain short-term profit and growth targets by fooling the customer through purposely creating price intransparency.

Answer 1

رضایت از قیمت ها و اعتماد، اهمیت ویژه ای می یابد.