what does "churn intent" mean

Question

One major travel company built a capability that scored the experience of every single customer based on data such as location, loyalty member history, and recent trip experiences. It then used machine learning to predict customer satisfaction for each customer based on their individual experience. This new capability allowed the company to dramatically improve its follow-up with customers immediately after poor service experiences, increasing satisfaction by 800 percent for the most dissatisfied customers and reducing churn intent by 59 percent.  

Answer 1

میزان رشد تعداد مشتری‌هایی که اعلام می‌کنند دیگر نمی‌خواهند مشتری سازمان باشند.

Answer 2

کاهش کارکنان 

" کاهش کارمندان یا کارکنان یه شرکت یا سازمان یا کارخانه بخاطر فوت یا بازنشستگی"