معنی outside in در این متن

Question

In most organizations there’s little that supports bold thinking and doing. Old assumptions get challenged only once the
business has hit a wall. Not so at Haier.
Every ME is charged with pursuing ambitious goals for
growth and transformation—known internally as “leading
targets.” Rather than taking last year’s performance as a
starting point, objectives are set “outside in.” A dedicated
research unit collects product-by-product statistics on market growth rates around the world and then uses that data to
establish targets for the MEs.  ME=microenterprise 
 

Answer 1

outside-in

(رویکرد تولید محصول یا ارائه خدمات) مشتری محور، تقاضا محور،  مبتنی بر نیازهای مشتریان

inside-out

(رویکرد تولید محصول یا ارائه خدمات) خلاقیت محور، مبتنی بر نوآوری/ابداع