Both "cross multiplication" and "butterfly method" are valid terms used to describe a method of multiplying fractions.
The "cross multiplication" method involves multiplying the numerator of one fraction by the denominator of the other, and vice versa. This is also sometimes called the "cross product" method.
The "butterfly method" is another term for the same process, named for the way the method looks when the fractions are written out in a specific format. This method is sometimes used in elementary schools to help students visualize the process of multiplying fractions.
Both terms are widely used and recognized, so either one can be used to describe this method of multiplying fractions.