exert ! first time seeing it

Question

Hello to all of you folks of chimigan,

I just wanna make a confession that despite living abroad and speaking, working and teaching in English I never came across this new word (I mean to me), exert, and just wanted to share it with you via this statement below from which I actually picked it:

Remember, the more your name communicates to consumers, the less effort you must exert to explain it

Comments

Hi Amir

Living abroad, speaking, working, and teaching English do not guarantee that you know every single English word. No confession is needed. There are many more words WE don't know and never heard of.