What does "goes far beyond pure sales promotion" mean

Question

Public relations activities  are of special importance (for details see Zerfaß 2004). This goes far beyond pure sales promotion; rather, it is the aim of public relations to shape the relationships of the organisation with various public groups (e.g., shareholders, suppliers, employees, customers, politics, environmental organisations) in a methodical, systematical and economically sensible way

Answer 1

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