what does "low-end" mean here

Question

 It has been observed that the low-end competitor indulging a company  in offering much lower prices for a seemingly similar product, has been the common fear of each  industry leader managing his business among competitors.

Answer 1

ارزان قیمت / نازل / سطح پایین / بی کیفیت / با کیفیت کم یا پایین

Answer 2

low-end = کم پایان

low-end = inexpensive = ارزان قیمت