Question

Popular price points – These are prices which people are conditioned to paying or are
conditioned to perceiving as value for their money. Examples include 99 cent menus at fastfood
restaurants, or prices like $19.99 or $49.99. Even if a popular price point is lower than
where you would have otherwise set your price, you might make up for it by increasing the
volume of sales that you receive.

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Answer 1

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